Introduction
Are you trying to decide which email marketing tool to use for your business? Look no further because we have a comprehensive comparison of two of the most popular email marketing tools today: Sendinblue vs Mailchimp.
Before we dive in, let's briefly introduce both tools:
Sendinblue is an all-in-one marketing platform that offers email marketing, SMS marketing, and more. It was founded in 2012 and today it has over 180,000 active users.
Mailchimp is a popular email marketing tool that has been around since 2001. It's known for its easy-to-use interface and drag-and-drop email builder. Today, it has over 16 million users.
Now, let's compare the two tools based on features, pricing, and more.
Features
Both Sendinblue and Mailchimp have a lot of features to offer for their users. Here's a breakdown of what they offer:
Sendinblue
- Email marketing
- SMS marketing
- Marketing automation
- Email and SMS personalization
- A/B testing
- Landing pages
- CRM
- Facebook ads integration
Mailchimp
- Email marketing
- Landing pages
- Marketing automation
- CRM
- A/B testing
- Social media ads
- Postcards
- E-commerce marketing
As you can see, there's some overlap in features but each platform comes with its own unique features as well.
One thing worth noting is that Sendinblue includes SMS marketing right off the bat, which could be useful for businesses that heavily rely on text message marketing.
On the other hand, Mailchimp has postcards and e-commerce marketing integration, which could be beneficial for businesses that operate in a niche where either of these features could provide value.
Pricing
Both Sendinblue and Mailchimp have a tiered pricing system. Here's a side-by-side comparison of their pricing:
Sendinblue
- Free: up to 300 emails per day
- Lite: $25/month for up to 10,000 emails/month
- Essential: $39/month for up to 40,000 emails/month
- Premium: $66/month for up to 120,000 emails/month
Mailchimp
- Free: up to 2,000 contacts and 10,000 emails/month
- Essentials: starts at $9.99/month for up to 50,000 contacts
- Standard: starts at $14.99/month for up to 100,000 contacts
- Premium: starts at $299/month for up to 200,000 contacts
Overall, if you're just starting out, both tools offer a free version with a limited amount of features. If you're looking to scale your email marketing efforts, the pricing for Mailchimp is slightly more expensive but you do get access to more features.
User Interface
When it comes to user interface, Mailchimp has always been known for its user-friendly interface. But over the years, Sendinblue has also made strides in usability and design.
Both tools have a drag-and-drop email builder which makes it easy for users to create beautiful emails without any design experience.
Conclusion
When it comes to deciding between Sendinblue and Mailchimp, there's really no clear winner. It all depends on what features you prioritize and what your budget is.
If you heavily rely on text message marketing, Sendinblue might be the better option for you. If you're looking for more advanced e-commerce integrations, Mailchimp might be the better option.
Regardless of which tool you choose, one thing is for sure: both Sendinblue and Mailchimp offer a ton of features that can help you grow and scale your email marketing efforts.
We hope this comparison helped make your decision-making process a little easier.